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This web site states the following, "We are Certified Arizona Health Exchange agents, our Services are FREE." Our analyzers noticed that the web page said " What Type of Insurance Do You Want to Quote? You are highly recommended in my book! Thanks for your help in guiding us through the confusing maze of health insurance." The Website also said " Im glad I went through an agent instead of trying to do it on my own. You were a big help. Thank you for helping me save some money on my insurance. You really tried to find the best plan for the price." The website's header had health insurance as the most important optimized keyword. It is followed by Arizona, quote, and Arizona group health insurance which isn't as highly ranked as health insurance. The next words arizonaplans.com uses is group health insurance Arizona. Arizona blue cross health insurance quote was included and could not be viewed by search engines.